SEO and Project Management
Can any of you tell me the number one reason that an SEO campaign fails? That’s right – lack of implementation. There are a variety of reasons that SEO recommendations don’t get implemented but the big two are client resources and poor project management.
Project management for SEO must be approached from two sides. The client has to have point person that controls the campaign in-house and the SEO company must also have an account manager that keeps the client on track. Having only one half of this equation will end in implementation failure. You can have the best plan in the world but if the SEO manager and the in-house leader don’t champion that plan together nothing will happen.
Here’s a very simple strategy for you to follow. Yeah, it seems kind of ridiculous that we have to be reminded of this but I know I need to be reminded on a regular basis.
- Define your overall SEO campaign
- Break that campaign into digestible bite size pieces
- Plan out specific deliverables in 90 day chunks
- Set specific dates for those deliverables
- Set a weekly call with client and account managers
- Document progress
The key part of that list is documentation. You can be doing a great job of increasing search engine rankings for your client but if they don’t know what you’re doing and when there is still ample opportunity for the client to be dissatisfied. You may be doing everything in your plan and executing on time so why not tell your clients and get another opportunity to impress them?
Project management for SEO is relationship, execution and documentation. Don’t forget it.